Home Staging, Making Your Home Stand Out In A Competitive Market

Many people think they know what needs to be done to display their home in its best light.  One thing that first comes to most peoples minds is to declutter and simplify each room in a home prior to listing and marketing it.  I have a client that held a rummage sale the week prior to listing their home to generate some extra cash as well as eliminate unwanted items.  I have another client that is renting a storage unit for about $80.00 per month to store things that are not currently needed but don’t wish to depart with.  While this is a great beginning point, having a professional home stager come in and spend a few hours going through your home, helping you see things from a different point of view, may just take your home from ordinary to extraordinary!  I am not an expert in the area of design and design elements.  As such my comments are often refuted as unnecessary or unimportant.  Little can be disputed when a design expert tells you what looks bad and what looks good.  Marcia Brown of The Home Staging Solution is someone that has helped me with my personal residence, office and several clients.  She has been a great resource to us in taking our listings and presenting them in a more competitive light.  Often it’s the presentation not the product that produces sales.  Home staging makes properties appeal to the masses vs. the individual home owner.  This is important as we want the homes we sell to appeal to as many people as possible.  I have a buyer that I am working with that has a difficult time visualizing color changes when viewing properties.  Often this buyer gravitates toward the homes that are the best decorated or utilize the color schemes that appeal and seem the most inviting.  Wall paper is another thing that many buyers point out and sometimes is cited as a reason a property is found to be unappealing…pardon the pun.  Spending a few hours working on your home and making smart cost effective changes often gives the feeling of value that buyers are looking for.  When a client lists with me I offer the services of The Home Staging Solution because I feel the value outweighs the cost of the service.  Few real estate agents offer the unique service of home staging as part of a comprehensive marketing package.     If you have questions or comments regarding home staging in the SE Wisconsin please feel free to share them with me.